Our Founder: Tom Ayers

As a college major in speech and broadcast, Tom's first job in radio was at WSUW-FM in Whitewater, Wisconsin. He is a graduate of Connecticut School of Broadcasting. He was both a D.J. and music director. After a three-year stint in the U.S. Army, Tom worked in retail for six years managing stores in California, Connecticut and New York. He has over 25 years of automotive advertising behind him, with 30 years total advertising experience. He has worked with over 800 dealers on over 8,500 campaigns in the USA, Canada, Great Britain, South America & Australia.

• OVER 25 years Automotive Advertising/30 Retail
• OVER 285 Seminars & Workshops on Automotive Advertising (1987-2003)
• Workshop Speaker at NADA National Convention:
  • 1987 - "Guerrilla Marketing"
  • 1989 - "10 Media Alternatives"
  • 1992 - "Multiple Franchise Advertising for Dealers"
  • 1997 - "Dealer Marketing on the Internet"
  • 2001 - "21st Century Media Buying"
• Speaker - NADA's Skylink Satellite Broadcast: 1999 - "Dealer Marketing On The Net"
• Speaker - American Truck Dealers National Convention:
  • 1993 - "Direct Mail"
  • 1996 - "Practical Marketing Ideas for Your Entire Dealership"
• Speaker - National Auto Auction Association Convention: 1993 - "Smarter Advertising Made Simple"
• Speaker-1996 National Cable Television Convention (C.A.B.)
• Regular Guest Instructor for NADA - Dealer Candidate Academy (15 years)
• Ford Dealer Advertising Council - Great Britain (1994)
• Ford Minority Program (2001)
• State Dealer Association Workshops
• Manufacturer's / Dealer Seminars
• ASTN "Salesman" and "Sales Manager" Shows
• "Fixed End Advertising & Marketing" Workshop for GM
• Regularly interviewed or written articles for Automotive News, Car Dealer Insider, Used Car Dealer Insider, Auto Age, NADA's Automotive Executive, Microsoft's CarPoint, Chevy's Pro Magazine and numerous other TV, Radio and Print Publications
• Writer/Contributor for NADA Technical Publications
• Creator of the Ayers Holistic Advertising Approach.

These things have given Tom Ayers real advantage and edge in talking with dealers and those who want to become better educated and create more effective dealer advertising and marketing. He's one person who truly enjoys his professional work in this fast-paced, ever-changing industry.