Nathan Ayers' Professional Biography

Nathan Ayers is President of Ayers Advertising & directs the operations of Bailey Research International, a wholly-owned division of Ayers Advertising, which is dedicated to market- specific demographic and psychographic research studies. Bailey Research conducts selected market research studies primarily for the automotive industry.

Nathan has been involved with the design, implementation and analysis of market research studies since 1995. He has analyzed hundreds of individual consumer research reports for markets ranging from the largest DMA/metro areas to the most rural of communities - analyzing consumers' patterns, habits, buying preferences, perceptions, media patterns & habits, as well as psychographic trends and tendencies.

Nathan's diverse background includes degrees from the University of Colorado (1990. B.A., Geography/Economics/Energy Science) and L'Ecole La Varenne in Paris, France. In addition to six years of retail experience, he has worked full time in automotive marketing for over a decade, not only in the research field but also performing advertising & marketing account supervision, graphic design production and oversight and media direction, serving dealers both domestically and internationally.

Nathan has assisted in many presentations on advertising, marketing, and the Internet, including NADA's National Convention: "Dealer Marketing on the Internet" & "21st Century Media Buying" ; various State Associations and 20 groups; as well as appearing on NADA's Skylink Satellite Broadcast (1999). Nathan has served as guest instructor on advertising & marketing at NADA for both Dealer Candidate Academy & General Dealership Management Program in McLean, Virginia.

Nathan is also the founder & President of 4Less Network Inc., which operates the consumer information website Credit4Less.com.

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